The Paradigm Shift Palette (VOLUME I)

£ 34.95 £ 20.00
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We have decided to restock the palettes with VOLUME I and VOLUME II as some people loved VOLUME I (the original) but some people prefer the formula in The Cult Palette. So instead of choosing one, we thought "let's stock both".THE PARADIGM SHIFT PALETTE VOLUME I: 
This is the first Paradigm Shift Palette that we released. It can be used for both soft looks (set base) and intense colourful looks (wet base). On a set base, the colour can be built up to achieve the same intensity as a wet base.
If you are looking for intense colour pay off with one tap/one swipe- the VOLUME I palette is not for you. Please see VOLUME II.Definition of 'Paradigm Shift': A fundamental change.Our brand has changed significantly in the past 6 months. This is another palette to signify our journey of change and to show where our brand is going.This palette of 35 easily blendable shades (30 mattes, 5 shimmers) is a full spectrum of colour and has the perfect amount of colour pay off thatUse the shadows on a wet base for intense payoffor
Use them on a set base for a softer look.
On a set base, the colour can be built up to the same intensity as the payoff on a wet base.Please note: if you are looking for a palette that has INTENSE colour payoff on a set base (or no base) with one tap in the pan, this palette may not be for you.Of course, on a set base (or no base), the colour can be built up to get intensity.We truly believe that makeup is art and we want people to play with this palette, explore it, explore colour, feel that creative freedom, inspire themselves, inspire eachother
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How long will my delivery take to arrive? All orders placed before 12pm GMT Monday to Friday will be dispatched on the same day. Any orders placed after 12pm will be dispatched the following business day. Orders placed at weekends and Bank Holidays will be processed on the next business day. WE OFFER FREE SHIPPING ON ALL ORDERS WITHIN THE UNITED KINGDOM Delivery within the United Kingdom takes 1-3 business days from dispatch. Courier: Royal Mail Service: Royal Mail 48 GET FREE INTERNATIONAL SHIPPING ON ORDERS OVER £50 BELOW £50, THE COST OF SHIPPING IS £7.95 Tracked International Delivery takes on average 5 to 10 business days. This is dependent on your destination. Times may vary. Please note, business days are Monday – Friday, excluding Bank Holidays. Do you ship internationally? Yes! We ship worldwide (excluding China). Shipping times vary. Which carrier will deliver my goods? For Standard Delivery, we use Royal Mail 48. For International Delivery, we use Royal Mail International Tracked. Will I receive a text or call to let me know my delivery is on its way? Yes, you will receive an email or text from us (depending on the information you have given us at the checkout) stating that your products are on their way. This email or text message will include a link where you can track your order. Please allow 24 hours for the tracking to update before contacting us about the whereabouts of your order.
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The Paradigm Shift Palette (VOLUME I)

Customer Reviews

Based on 48 reviews
Amazing colour

When I receive my eyeshadows I was so impressed with the colour I was so excited to try them out. The price was a bargain I would buy the volume 2.


I love this palette 😍😍😍😍

Sample beauty paradigm volume l

I absolutely love this palette! The colours are amazing and so easy to blend! I’ve recommended to everyone, I love it that much!

Best palette EVER

It’s my absolute go to palette 😍


Great purchase. It was what I need indeed.